"Apple Generated $400 Million of Free iPhone Publicity"
Apple's marketing machine has done it again.
While the biggest names in tech were in Las Vegas at the Consumer Electronics Show in January showing off new gadgets and gizmos, Apple gambled it could extract attention in San Francisco for a sneak-peek debut of the iPhone, the combination music player/cellphone and Internet device.
Apple CEO Steve Jobs' bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone - which hits the market in June - already have generated $400 million in free publicity, says Harvard Business School professor David Yoffie. "No other company has ever received that kind of attention for a product launch," Yoffie says. "It's unprecedented."
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