Hollywood studios in video talks with Apple
Apple is in advanced talks with Hollywood’s largest movie studios about launching an online film rental service to challenge cable and satellite TV operators.
The service could be significant for Apple. If it signs enough studios, the group will get access to more premium film content. A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone.
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