Is Apple Building A Search Engine?
Apple may be working on their own search engine technology and search advertising format according to some rumors floating around the web.
Apple, a long time Google partner, currently uses Google Search on its iPhone, iPods and also owns the Mac friendly Safari browser, which enjoys a average 6.5% share of the browser market. Google also has been Apple-friendly, with Eric Schmidt on Apple’s board of directors. Google, as Arrington and many others have pointed out, is about to tread on thin ice with Apple, releasing its Google Android, which will be in direct competition with Apple iPhone in the global market.
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