Not strictly commercial
With a string of upcoming movies, Mac ad hip guy Justin Long is treading carefully as he sizes up showbiz one hit at a time.
Justin Long has about an hour and a half before he has to drive from Santa Monica to Burbank to shoot some footage for the website of his upcoming movie "Accepted." And though the hip and trendy Urth Caffé on Main Street does have awesome soup, and he is very into soup, the line is prohibitively long so he suggests Mani's Bakery, which is just a few doors down, as an alternative.
There he does indeed order the soup, some of which he actually eats while discussing the events that led to him having a half-dozen films in various stages of postproduction while, even as we speak, his pop icon status grows with every "Get a Mac" TV spot released by Apple.
There have been seven spots so far with Long playing the slacker-hip Mac guy to John Hodgman's nerdy PC guy and there are almost 20 more in the can, guaranteeing that what is currently the hottest campaign on TV can last as long as the heat does.
"If I had been egotistical about the movies, I have been brought back to earth," he says. "Nine out of 10 people who recognize me recognize me from the commercials."
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